Automations and notifications

Webhooks help react to link events automatically by sending an event notification to another service chosen by the owner. Owners can configure notifications for the first click, every click, an exact click count, every Nth click, important milestones such as 100 clicks, and expiration. Conversion tracking can be recorded by a tracking pixel, which is a tiny page element used to confirm that a visitor reached a target page, or by sending an event through approved integration access. This makes it possible to connect clk.ms links with reporting dashboards, CRM workflows, alerts, or campaign automation.

Webhooks let clk.ms notify another system when link activity happens. Instead of manually checking statistics, the owner can configure event notifications for the first click, every click, an exact click count, every Nth click, important milestones, expiration, or conversion events. This connects short links with reporting dashboards, CRM workflows, campaign automation, alerts, and internal tools.

A webhook should represent a clear business reaction. A first click might notify a sales team that a proposal was opened. A 100-click milestone might alert a campaign manager. Every Nth click can update a dashboard without sending too many notifications. Conversion events can be sent when a tracking pixel is loaded or when an approved integration records a completed action.

Example: a partner link triggers a webhook on the first click, every 50th click, and every conversion. The owner can use those events to update a client dashboard, notify a chat channel, and record campaign progress without opening clk.ms each hour.

Best practice: avoid noisy webhooks unless every event is genuinely needed. Use milestones for dashboards, exact counts for goals, and conversion events for outcomes. Test the receiving endpoint before sending production traffic.

How to apply this section

Each topic explains a feature, the user decision behind it, and how to use it without making the link harder to manage. Read the checklist before changing a link that is already shared.

Before you publish or update

Start from the visitor experience: who opens the link, from where, on which device, and what should happen next.
Check that the destination is correct, opens quickly, and shows the expected page for the intended audience.
Choose only the controls that match the goal, such as expiration, password, referrer, QR design, UTM, routing, or analytics sharing.
Save a short note for important changes so future review, rollback, or teamwork stays clear.
Open the short link in a private browser session and, when relevant, test mobile, desktop, QR scan, and protected access paths.
Review analytics after sharing to confirm real visitors, source quality, device mix, and campaign performance.

Practical example

Example: create a test link for an internal page, add a clear slug, set a short expiration, enable preview if the destination is sensitive, scan the QR code from a phone, then check whether the visit appears in the link statistics.

Next step

After this topic is clear, combine it with one adjacent feature. For example, pair UTM with campaigns, QR with print layouts, targeting with fallback, or webhooks with conversion tracking.