Smart routing and targeting

Dynamic rules let one short link lead to different destinations depending on visitor context. A link can route by country or region, browser language, iOS, Android or desktop device, browser family, date, time of day, random A/B distribution, or fallback availability when the main page is unhealthy. Rules can be created, edited, disabled, reordered by priority, and deleted from the link settings area.

Smart routing lets one short link serve different audiences. Instead of creating separate public links for every visitor segment, the owner can configure rules that choose a destination by country, region, browser language, device type, browser family, date, time of day, random distribution, or fallback availability. This is useful for international campaigns, app downloads, seasonal offers, A/B tests, and backup destinations.

Rules are easiest to manage when each rule has a clear purpose. Priority matters: if several rules match, the first enabled rule wins. A fallback destination protects visitors when the main destination is unavailable. Random distribution can split traffic between variants, such as 50/50, while keeping one short URL in ads and QR codes.

Example: /sale sends Serbian visitors to a Serbian page, US visitors to an English page, iPhone users to the App Store, Android users to Google Play, and desktop visitors to the web landing page. During a test, half of desktop visitors can go to version A and half to version B.

Best practice: start with a default destination, then add only the rules that are necessary. Test each condition, keep notes on why the rule exists, and avoid overlapping rules unless priority is deliberately planned.

How to apply this section

Each topic explains a feature, the user decision behind it, and how to use it without making the link harder to manage. Read the checklist before changing a link that is already shared.

Before you publish or update

Start from the visitor experience: who opens the link, from where, on which device, and what should happen next.
Check that the destination is correct, opens quickly, and shows the expected page for the intended audience.
Choose only the controls that match the goal, such as expiration, password, referrer, QR design, UTM, routing, or analytics sharing.
Save a short note for important changes so future review, rollback, or teamwork stays clear.
Open the short link in a private browser session and, when relevant, test mobile, desktop, QR scan, and protected access paths.
Review analytics after sharing to confirm real visitors, source quality, device mix, and campaign performance.

Practical example

Example: create a test link for an internal page, add a clear slug, set a short expiration, enable preview if the destination is sensitive, scan the QR code from a phone, then check whether the visit appears in the link statistics.

Next step

After this topic is clear, combine it with one adjacent feature. For example, pair UTM with campaigns, QR with print layouts, targeting with fallback, or webhooks with conversion tracking.