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07

QR codes as a product feature

Signed-in users get a QR code for every link automatically. A QR code is a printable visual version of the short link that can be scanned by a phone camera. The editor supports foreground, background, and accent colors, logo text, frames, captions, placement, sizing, direct preview editing, and live preview. QR codes are dynamic: if the destination changes later, the printed QR still points to the same short link. QR scans are counted separately from ordinary clicks, and exports are available for SVG, PNG, PDF, business cards, flyers, menus, packaging, and other print layouts.

QR codes are a full product surface, not only a downloaded image. Every signed-in link receives a QR code automatically, and the QR code points to the short link. This makes the QR dynamic: the printed code can stay the same while the destination, routing rules, password, preview page, or analytics settings change later. Dynamic QR is especially valuable for printed materials because reprinting can be expensive.

The QR editor controls visual identity and layout. Users can choose foreground, background, and accent colors; add logo text; select a frame; add a caption; set canvas size; and place the QR, logo, and text elements. The visual preview updates immediately. Objects can be dragged or resized directly in the preview, and the numeric controls stay in sync for precise adjustments. Export options cover SVG for scalable design work, PNG for common image use, PDF for documents, and print layouts for cards, flyers, menus, and labels.

Example: a cafe creates a table menu QR with a dark foreground, white background, brand accent frame, caption Scan for today menu, and a small logo text. The same QR is exported as PDF for printing and PNG for social posts. Later the menu destination changes, but the printed QR still works.

Best practice: preserve contrast, test scanning from several phones, leave enough quiet space around the QR, and avoid placing logo text over critical QR modules. For printed materials, export at the highest practical quality and scan the final proof before mass printing.

How to apply this section

Each topic explains a feature, the user decision behind it, and how to use it without making the link harder to manage. Read the checklist before changing a link that is already shared.

Before you publish or update

  • Start from the visitor experience: who opens the link, from where, on which device, and what should happen next.
  • Check that the destination is correct, opens quickly, and shows the expected page for the intended audience.
  • Choose only the controls that match the goal, such as expiration, password, referrer, QR design, UTM, routing, or analytics sharing.
  • Save a short note for important changes so future review, rollback, or teamwork stays clear.
  • Open the short link in a private browser session and, when relevant, test mobile, desktop, QR scan, and protected access paths.
  • Review analytics after sharing to confirm real visitors, source quality, device mix, and campaign performance.

Practical example

Example: create a test link for an internal page, add a clear slug, set a short expiration, enable preview if the destination is sensitive, scan the QR code from a phone, then check whether the visit appears in the link statistics.

Next step

After this topic is clear, combine it with one adjacent feature. For example, pair UTM with campaigns, QR with print layouts, targeting with fallback, or webhooks with conversion tracking.