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06

Groups and organization

Groups help keep large link collections manageable. Users can create, rename, delete, and icon-label groups, then assign one or more groups to a link from the link settings page. The main link list shows group membership and supports sorting by group, creation date, and click count. When deleting a group, the owner can decide whether links that belong only to that group should also be removed.

Groups keep large link collections readable. A group can represent a client, campaign, department, geography, channel, product line, event, or internal workflow. Because a link can belong to more than one group, groups can describe different dimensions at the same time. For example, a link can be in Summer Sale and Instagram, or in Client A and QR menus.

The Groups area is used to create, rename, icon-label, and delete groups. Assignment happens from link settings, which keeps the main table focused on scanning and sorting. The My links table shows group membership and supports sorting by group, creation date, and click count, so users can find high-performing or recently created links inside a specific context.

Example: a restaurant group creates Menu, Delivery, Hiring, and Events groups. The /menu link is in Menu and QR, the /jobs link is in Hiring, and the /new-year link is in Events. When the event ends, the Events group can be removed without disturbing permanent menu links.

Best practice: keep group names short and operational. Use icons to make repeated scanning easier, but do not rely on icons alone. Before deleting a group, review whether links should be deleted with the group or simply removed from that grouping.

How to apply this section

Each topic explains a feature, the user decision behind it, and how to use it without making the link harder to manage. Read the checklist before changing a link that is already shared.

Before you publish or update

  • Start from the visitor experience: who opens the link, from where, on which device, and what should happen next.
  • Check that the destination is correct, opens quickly, and shows the expected page for the intended audience.
  • Choose only the controls that match the goal, such as expiration, password, referrer, QR design, UTM, routing, or analytics sharing.
  • Save a short note for important changes so future review, rollback, or teamwork stays clear.
  • Open the short link in a private browser session and, when relevant, test mobile, desktop, QR scan, and protected access paths.
  • Review analytics after sharing to confirm real visitors, source quality, device mix, and campaign performance.

Practical example

Example: create a test link for an internal page, add a clear slug, set a short expiration, enable preview if the destination is sensitive, scan the QR code from a phone, then check whether the visit appears in the link statistics.

Next step

After this topic is clear, combine it with one adjacent feature. For example, pair UTM with campaigns, QR with print layouts, targeting with fallback, or webhooks with conversion tracking.