Groups keep large link collections readable. A group can represent a client, campaign, department, geography, channel, product line, event, or internal workflow. Because a link can belong to more than one group, groups can describe different dimensions at the same time. For example, a link can be in Summer Sale and Instagram, or in Client A and QR menus.
The Groups area is used to create, rename, icon-label, and delete groups. Assignment happens from link settings, which keeps the main table focused on scanning and sorting. The My links table shows group membership and supports sorting by group, creation date, and click count, so users can find high-performing or recently created links inside a specific context.
Example: a restaurant group creates Menu, Delivery, Hiring, and Events groups. The /menu link is in Menu and QR, the /jobs link is in Hiring, and the /new-year link is in Events. When the event ends, the Events group can be removed without disturbing permanent menu links.
Best practice: keep group names short and operational. Use icons to make repeated scanning easier, but do not rely on icons alone. Before deleting a group, review whether links should be deleted with the group or simply removed from that grouping.