Analytics and reporting

The account dashboard shows basic and advanced performance data for owned links: total clicks, unique visitors, QR scans, clicks by day and hour, countries, cities, languages, devices, operating systems, browsers, referrers, top referrers, bots separated from people, conversions, and attribution. Unique visitors estimate how many separate people or devices opened the link, while total clicks count every visit. A conversion is a meaningful action after the visit, such as a signup, purchase, lead, or custom event. Reports can be exported as CSV or JSON. Analytics can also be shared through a public or password-protected statistics page when the owner wants to send results to a client or teammate.

Analytics show how a link performs after it is shared. Basic metrics include total clicks and the last access time. Advanced reporting can include unique visitors, QR scans, clicks by day and hour, countries, cities, browser languages, devices, operating systems, browsers, referrers, top referrers, bots separated from people, conversions, and attribution. This helps owners understand both volume and quality of traffic.

Clicks and unique visitors answer different questions. Clicks count every visit. Unique visitors estimate how many separate people or devices opened the link. QR scans are counted separately so printed campaigns can be measured without mixing them with ordinary clicks. Conversions show whether visits produced meaningful actions, such as signups, purchases, leads, or custom events.

Example: a flyer QR receives 900 scans, but only 650 unique visitors and 42 conversions. The owner can compare this with an Instagram link in the same campaign and decide which channel produced better results, not just more visits.

Best practice: look at trends, not only totals. Export CSV or JSON for deeper reporting, separate bots from people when reviewing campaigns, and define conversion events before launch so the report answers the right business question.

How to apply this section

Each topic explains a feature, the user decision behind it, and how to use it without making the link harder to manage. Read the checklist before changing a link that is already shared.

Before you publish or update

Start from the visitor experience: who opens the link, from where, on which device, and what should happen next.
Check that the destination is correct, opens quickly, and shows the expected page for the intended audience.
Choose only the controls that match the goal, such as expiration, password, referrer, QR design, UTM, routing, or analytics sharing.
Save a short note for important changes so future review, rollback, or teamwork stays clear.
Open the short link in a private browser session and, when relevant, test mobile, desktop, QR scan, and protected access paths.
Review analytics after sharing to confirm real visitors, source quality, device mix, and campaign performance.

Practical example

Example: create a test link for an internal page, add a clear slug, set a short expiration, enable preview if the destination is sensitive, scan the QR code from a phone, then check whether the visit appears in the link statistics.

Next step

After this topic is clear, combine it with one adjacent feature. For example, pair UTM with campaigns, QR with print layouts, targeting with fallback, or webhooks with conversion tracking.